Redefining the values of fashion through sustainable manufacturing and thoughtful design.
Our company was inspired by the bubbly outlook that our muse, Ms Gloria Jean Riley (1943 - 2020), constantly maintained. A powerful mother and even more so grandmother, she fell ill in 2015 with dementia. It's our hope that she'll forever live on and keep bringing magic and joy to people through the brand. With each piece you collect, a percentage of profits will go to the further study of this disease.
Our metals are crafted by an artisan team of 4 in Jaipur, India. We value supporting creatives where this has been passed down from generation to generation, keeping the original jewellery tradition and respect alive. We believe our team are our family and that's why we keep supporting family run and owned businesses to help bring a little magic back to the world.
We are creating a positive shift in the fashion industry by walking the walk - actively minimising our carbon footprint, using only ethical artisans to source our pieces and taking every effort to do it as locally as possible. We manufacture in small runs to avoid waste and sell for demand instead of aiding over saturation on the market. We also have carbon neutral delivery and recycled packaging. We use 925 recycled sterling silver as the base metal for all our pieces and give dead stock another life whenever it's necessary. We invite you to join the fight and help us to create a positive ripple to redefine the norms of fashion.